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Unique Innovative Management Consulting
From Vision To Impact
Equity Schemes
EMI, MIP, Growth Shares
Own the upside. Align incentives.
Protect value.
Unique Innovative Management Consulting
From Vision To Impact
At AVUKE, we design and implement equity incentive programmes that motivate talent, align founders and investors, and preserve enterprise value through growth and exit. Our approach blends commercial strategy, tax optimisation and investor‑grade governance to deliver scalable plans that work across funding rounds and jurisdictions.
Why AVUKE
Business‑first design: schemes built to drive commercial outcomes — retention, performance and long‑term value creation.
Tax and investor savvy: instrument selection and structuring that minimise tax friction and meet investor expectations.
End‑to‑end delivery: from modelling and documentation to administration and ongoing governance.
Scalable administration: processes and trustee/administration arrangements that support growth and simplify due diligence.
What We Deliver
Incentive strategy and design - participant cohorts, performance metrics, vesting mechanics.
Instrument selection and tax optimisation - EMI, MIP, growth shares, options, SARs.
Dilution, cap‑table and exit modelling - scenario testing for fundraising, secondary and sale outcomes.
Legal documentation and governance - plan rules, grant agreements, trustee arrangements, shareholder consents.
Implementation and approval management - board/shareholder approvals, communication packs.
Administration and lifecycle management - grant issuance, vesting tracking, exercises, tax reporting.
Employee communications and education - scenario illustrations, tax briefings, onboarding materials.
Exit mechanics and leaver protections - drag/tag, good/bad leaver, anti‑dilution and buyback mechanics.
How We Work
Strategy.
Gain clarity, define the incentive logic. We start by aligning incentive design to business milestones, investor constraints and retention goals, modelling financial and dilution impacts under multiple exit scenarios.
Scale.
Build governance & administration that endures. We draft robust plan documentation, secure necessary approvals, and implement administration workflows — ensuring grants are tracked, compliant and scalable as headcount and jurisdictions grow.
Succeed.
Preserve value at exit. We codify exit mechanics and governance to avoid disputes and surprise dilution, ensuring equity plans support—not hinder—fundraising or sale processes.
Our Delivery Promise
Clear modelling of economic outcomes and dilution effects.
Investor‑grade documentation and defensible tax positions.
Reliable administration and reporting to reduce disputes and accelerate due diligence.
Flexible engagement models: design-only, design + documentation, or ongoing administration under COMPAaS.
Who Benefits
Startups and scaleups implementing or refreshing equity programmes.
Founders seeking alignment with key hires and investors
Investors requiring formalised alignment mechanisms in term sheets.
Multi jurisdictional employers needing locally compliant equity structures.
Start the Conversation
Create incentives that scale with your business and protect value at exit.
